Archive for July, 2007

Beginners Guide to Social Media

Last week I attended a networking event that had a guest speaker talking about Social Media and Web 2.0. The night was good but from some of the questions it became evident that there are still a lot of people who don’t know much about this, so I thought I should take the time [...]

Ingenious uses of Google

A few weeks ago I read about a couple of guys that broke into an amusement park in the US. The article quotes:
The burglars tried to disable a security camera by repeatedly spraying it with WD-40 — it only cleaned the lens — and spent an hour and 15 minutes trying to open three [...]

How to get Google’s attention if you’re a Flasher

Google isn’t a big fan of Flasher’s - and we’re not talking about seedy looking guys in Trench coats, but rather websites that are designed using Flash.
The problem is that Flash is designed to look appealing to human visitors but since search bots like Google, Yahoo! and MSN don’t have eyes, the effect is useless [...]

New Supplemental Results Tool

We’ve added a new tool to our site - SiteMost’s Supplemental Results Tool!
So what is a Supplemental Result???
If Google discovers some issues within your site - such as duplicated content, a substantial drop in your inbound-links, lots of new pages have been added to your site quickly etc. it will place those pages into its [...]

‘Move it’ doesn’t have to mean ‘lose it’

It doesn’t happen often, but there may come a time that you have to change domain names. It could be because a product that you offered has grown so large that it needs its own site or perhaps your company has merged with another and you have started trading with a different business name.
Whatever [...]

Are your URLs playing nicely with the Search Engines?

With the increase of e-commerce, content managed sites, blogs or any other tools that require your website to utilise a database, it’s becoming a lot more common to see dynamic URLs.
If you’re not sure what a dynamic URL is, here’s an example:
http://www.google.com/search?hl=en&ie&q=search+engine
You’ll notice that there are extra characters such as &, ?, [...]

Duplicate content and canonicalization

Before I get into anything overly technical, I should just point-out that I almost never get the pronunciation of canonicalization correct. I’ve read it plenty of times and have typed it in emails, but it’s not the kind of word that you really speak out-loud often - and subsequently I never get it right. [...]

ACCC don’t like Google’s PPC

The Australian Competition and Consumer Commission (ACCC) launched a claim against Google’s PPC advertising program - AdWords, stating that the way the results are displayed is misleading due to the fact that there is no distinction between the organic results and paid advertisements (tagged as sponsored links).
The Australian newspaper reports on the incident - [...]

New SiteMost website

The biggest news for the week is that we’ve just launched a New SiteMost website. A special thanks to the team at Kintek who designed it for us.
We’re interested in all feedback (both positive and negative… as long as it’s constructive) so feel free to let us know what you think.
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A short story about a Long Tail

The term Long Tail was first introduced to us by Chris Anderson back in October 2004 in a Wired magazine article. The term described the type of business model used by companies such as Amazon, stating that products that are in low demand or have low sales volume can collectively make up a market [...]




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