Archive for August, 2007

SES San Jose Coverage Recap

Last week San Jose hosted the Search Engine Strategies conference. The conference spanned 3 days and featured 74 different sessions (most of which had multiple speakers and/or panelists)… so there was a lot of great information being shared over those few days.
Search Engine Roundtable covered most of the sessions and have provided write-up’s on [...]

The Paid Links Debate

Back in June Google introduced a new addition to Webmaster Central - it was a paid link report tool that allowed webmasters to inform Google about sites that were buying or selling links.
Since then this has been one of the most discussed topics in SEO. I’ve been meaning to do a post about this [...]

Reciprocal Links - Good or Bad?

We’re often asked - are reciprocal links good or bad? This topic is like an SEO yo-yo - support for reciprocal linking goes up-and-down so frequently that I thought it was time someone put an end to all the myths.
Prior to 2006 one of the best methods of gaining links was to offer a [...]

SiteMost’s Weekly Blog Recap 20/08/07

Welcome to the first Weekly Blog Recap for SiteMost. Here’s some of the posts I’ve read in the last 7 days that I really liked. Hopefully you’ll like them too:
Whilst Matt Cutts Warns Against Link Buying, Aaron Wall tells us How to: Buy Links Without Being Called a Spammer. Rand adds his 2 [...]

Not a good week for Google

Google didn’t have a good week last week. For starters, Google Deletes Own Blog After Mistaking it for Spam.
Then later in the week, for the first time ever, Yahoo! services were given a better overall rating than Google’s. The thing that helped get Yahoo! over the line was Yahoo’s status as a web [...]

How to make the most of misguided traffic

So you’re checking your website statistics you notice that a bulk of the traffic isn’t coming from your index page, but instead your ‘about us’ page or your ’site map’ or even your ‘terms and conditions’ page…
Before I go too much further, I just want to cover a very quick, but crucial point - website [...]

Localised Search

In my last post I discussed how search engines sometimes have trouble returning the best results because relevance is very subjective and language differences (even when comparing US English to UK English) can make things quite tricky when determining exactly what it is you’re looking for.
When I mentioned my friend was looking for cleaning services [...]

Can’t find what you’re searching for? Here’s some reasons why…

A couple of weeks ago a friend of mine had some issues with her cleaner and was looking around for other domestic cleaning companies she could use. After doing a few unsuccessful Google searches, she asked me why was it so hard to find what she was looking for?
The fact of the matter is [...]

Google respects its elders

One of the many factors to ranking well in Goolge is the age of your website. Google will always put more faith in a site that has been around for years than one that has just been setup (that doesn’t mean that a brand new website can’t rank well, it just means it will [...]

Link building - What they don’t tell you

When you read about link building one of the most important things that is constantly enforced is to write good content. When you write something that people find interesting, informative, humorous, controversial, educational or something that addresses a particular need, people are far more likely to link to you than if you have old, [...]




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