Back in June Google introduced a new addition to Webmaster Central - it was a paid link report tool that allowed webmasters to inform Google about sites that were buying or selling links.
Since then this has been one of the most discussed topics in SEO. I’ve been meaning to do a post about this for a few weeks, but since everyone else has covered this in so much detail, I figure I’ll just recap on what everyone else has been saying so you can make-up your own mind.
Aaron Wall tells us The Real Reason Google Doesn’t Like Paid Links and also has written an article about How to: Buy Links Without Being Called a Spammer.
Rand from SEOmoz comments on Paid Links in his post - Can’t Be a White Hat With ‘em, Can’t Rank Without ‘em and also gives some suggestions on The Art of Buying Links Under the Radar.
Whilst a lot of SEOs are saying that purchasing links isn’t a problem if done well, Matt Cutts from Google still Warns Against Link Buying. Which subsequently stirred a lengthy debate on WebmasterWorld
Given all the recent build-up, as you would expect, this was the hottest topic discussed at last weeks San Jose Search Engine Strategies conference (SES).
Here are a few different recaps on the SES Link Purchasing session:
Are Paid Links Evil?
The Paid Links Debate Rages On - SES San Jose 2007
SES Paid Link Presentation
Paid Links are Not SPAM if They Pay Per Click
Finally, I’ll leave you with a very funny, parody clip posted by Rentvine on the topic… enjoy:
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