I read a lot of blogs and at times I get behind on my readings. To keep on top of things, I’ll often skim through posts without really reading them properly, and later I go back through the posts that seemed pretty good when I have more time.
In my recent skimming I noticed a brief closing statement on a post which read “Sure, SEO isn’t for everyone…”
Even though the statement was only very small and didn’t really reflect anything discussed in the rest of the article - it was the one thing that stuck with me.
The fact is - Search Engine Optimisation IS for everyone!
Having a website allows your clients to get info about your products and services outside of standard business hours - 24 hours a day, 7 days a week; It raises awareness about your company (which in turn can help legitimize your business as well as improving your authority within your industry); and as a byproduct of all of the above, it can increase your sales.
But if your clients cannot find you online - then none of that will make any difference. In essence, without applying (at the very least) some basic search engine optimisation techniques, there’s really very little reason to even having a website.
To get an idea of some of the basic things you can do to SEO your site without having to spend any money, have a look at our post about SEO on a limited budget, purchase yourself a copy of Aaron Wall’s SEO Book or have a look at some of these great online resources:
If you’re a blogger and aren’t sure how to apply SEO to your site, check out the Blogger’s Guide to Search Engine Optimization. If you aren’t a blogger, then why aren’t you blogging?
Or if you’re really serious about improving your rankings, contact us about it.
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Enjoy New Comers!
Pete.. i think you are doing a very good job, pushing new comers hard towards the sophistications of SEO. and i also believe SEO is for everyone.
Azhar iqbal
I totally agree with you. In this day and digital age, without the search engines you might as well not have a website. The exceptions are companies with huge brand names where people will automatically type in the company’s name as a url.
But even with large established company it’s worth engaging in search engine optimization for related products and services. I guess the argument may be; is this something that the company should do in-house or outsource to professionals. Maybe that’s what was meant by “SEO is not for everyone”.
Let’s face it SEO takes time and ongoing energy. Some companies don’t have either and need to focus on other things, in which case I think it should be outsourced to reputable companies.
But at the end of the day, every company needs SEO. Who can’t use more visibility or clients. That’s like saying I’m fine and don’t need anymore money. And that doesn’t make “cents”, literally.
- Eddy Salomon
I agree that SEO and SEM can be for everyone. I spend my days training non-profits on the SEM basics - they get it, and they can reach HUGE rewards by installing Google Analytics on their sites, and using Local Search and various Web 2.0 sites to out reach to their constituency. It IS time consuming, but the basics are not hard to understand if someone explains them to you.