A friend who has recently started blogging asked me how she could improve the performance of her blog.
Even though we’re not huge, I like to think that this SiteMost SEO Blog is reasonably successful (well at least by my performance indicators it is). Each month we continuing to attract new subscribers (sure it’s slow, [...]
Author Archive for Pete
It only seems like yesterday that we decided to start this SEO blog, but if you scroll back through the archives you’ll actually find that 12 months ago (today) the first SiteMost blog post appeared.
Since then, over 52328 words have been written attracting 127 comments, about 150 subscribers and over 45,000 visits to the site.
In [...]
What if you couldn’t demonstrate the product you’re advertising - A story about Beer
Published by June 4th, 2008 in Marketing and Uncategorized. 3 CommentsI love beer commercials! Of all the advertising I am bombarded with on a daily basis, the marketing of beer has always stood-out as a shiny beacon of wit and entertainment in an otherwise dreary ocean of uninspiring advertising material.
The interesting thing is that the reason beer commercials are so good is because legislation [...]
Sometimes venturing won’t gain you anything
Published by May 30th, 2008 in Marketing and Web Development. 0 CommentsRemember the old adage - “nothing ventured, nothing gained”? I think it should be changed to: “planning is required to get the most gain from your ventures” (ok, perhaps that doesn’t quite flow as well as the original, but you get the idea).
Sure, venturing is a very crucial step and without venturing you will [...]
I often lose my car keys and when it comes to finding them, they always seem to turn-up in the least-likely place. You’d think that I’d learn from this and ensure I don’t lose them again… but no, it happens time and time again. The only comforting thought is that I know I’m not [...]
If you’re reading this we can pretty-much assume you aren’t Wikipedia, you don’t run a Government ( .gov ) or Education ( .edu ) website, your site wasn’t launched back in 1993, you don’t have 1,470,000 inbound links from decent, relevant websites and over 2 million pages of unique content cached by Google.
If you do [...]
It’s not uncommon for SEOs to make recommendations which will improve the usability of a client’s website although will have little-to-no impact as far as the search engines are concerned.
I’m not talking about fixing the navigation structure, applying no-follows to certain pages to help sculpt the flow of linkjuice, converting image links to text where [...]
Over the past couple of months I’ve stepped out of the social media circles, haven’t Twittered, Sphunn, Stumbled and temporarily stopped blogging as a lot has been happening. Things like:
Purchasing my first house, then spending a couple of weeks moving, another couple of weeks unpacking, assembling furniture and all the other things that happen [...]
A couple of months ago I had a meeting with a client who had done his Search Engine Optimisation (SEO) research - he knew what keywords were and that it was important to chose the right ones, he understood the value of links, anchor text, title tags etc.
Normally this is great because many of the [...]
Throughout history people have always wanted to share their stories. It started with cave paintings, campfire tales, carvings in stone tablets and scrolls which evolved into books. Some of the more artistic and creative people have told their stories through paintings, sculptures, songs and poetry. With Valentine’s day a few weeks ago, [...]
