Over the past couple of months I’ve stepped out of the social media circles, haven’t Twittered, Sphunn, Stumbled and temporarily stopped blogging as a lot has been happening. Things like:
Purchasing my first house, then spending a couple of weeks moving, another couple of weeks unpacking, assembling furniture and all the other things that happen [...]
A couple of months ago I had a meeting with a client who had done his Search Engine Optimisation (SEO) research - he knew what keywords were and that it was important to chose the right ones, he understood the value of links, anchor text, title tags etc.
Normally this is great because many of the [...]
Throughout history people have always wanted to share their stories. It started with cave paintings, campfire tales, carvings in stone tablets and scrolls which evolved into books. Some of the more artistic and creative people have told their stories through paintings, sculptures, songs and poetry. With Valentine’s day a few weeks ago, [...]
No, I’m not talking about black, white, blue, grey or any other coloured hat you might wear whilst doing SEO, but instead I want to talk about how Search Engines are really very much like fashionista’s.
To explain this a little better, let’s look at how the fashion industry works.
A designer will come-up with a ‘new [...]
I was driving to work this-morning and on the news there was traffic congestion all over the city, and this got me thinking - what causes increased traffic.
In the off-line world, you’ll usually notice traffic increases for a number of reasons:
It could be because a particular area has become increasingly popular - the ‘cool’ place [...]
If you ever go into an Abercrombie and Fitch store it’s almost like walking into a night club with the music and the lighting, but the thing that stands-out most of all (well at least to me) is the smell. The place is filled with one of their fragrances that makes it unlike most [...]
We all know the old adage - “you can’t judge a book by its cover” and it’s true too… but this doesn’t stop us from doing it. Every day we rely on first impressions when making a majority of our decisions - it isn’t the ‘right’ way to make choices, but unfortunately it is [...]
I’ve been playing a lot more with social media lately and although I have read it many times before, it never really hit-home until I had personally experienced it. SEO, Social Media (and unfortunately most things in this world) is very-much a popularity contest.
Celebrity Endorsement
Most major companies will pay good money to have celebrities [...]
Yesterday I wrote a post on Maintaining Your Rankings which attracted the attention of a friend and local ‘old school’ SEO Ben Wilks.
In Ben’s post he states:
Now I am not ripping into Pete too far here, but I disagree with his advice. What scares me is the fact that nobody has pulled him up [...]
I got a call yesterday from a disgruntled gentleman who explained that about a year ago they had some extensive SEO work performed on their website. Since then they hadn’t done anything wrong, but they were no longer ranking at the top. After doing a few checks, the client was right - their site [...]
