We all know the old adage - “you can’t judge a book by its cover” and it’s true too… but this doesn’t stop us from doing it. Every day we rely on first impressions when making a majority of our decisions - it isn’t the ‘right’ way to make choices, but unfortunately it is [...]
Archive for the 'Keywords' Category
You can’t judge a site by its Meta
Published by February 1st, 2008 in Keywords and Marketing. 0 CommentsWhat rank checking and nose picking have in common…
Published by November 22nd, 2007 in Keywords and SEO. 3 CommentsWhat does picking your nose have to do with regularly checking where you rank for your selected keywords?
Both are bad habits but for some reason a lot of people partake in both activities - and to make matters worse, they do it on a daily basis.
Why shouldn’t you check rankings?
Don’t get me wrong - it’s [...]
All I want for Christmas is more traffic
Published by November 5th, 2007 in Keywords and Marketing. 1 CommentYesterday I was out shopping and every store I passed was decked-out with Christmas decorations and promoting sales for the quickly approaching festive season… and you should be doing the same for your website!
Let’s use the most recent holiday - Halloween as an example.
Janet Meiners from Marketing Pilgrim explains how Halloween is big business with [...]
7 Geo Targeting SEO Tips
Published by September 25th, 2007 in Keywords, Local Search and SEO. 2 CommentsIf you aren’t familiar with the term Geo Targeting, it’s the method used by search engines to determine where you’re searching from, so they can provide you with (what they think) are the best search results or ads based on your location (ie. country, region/state, city, post/zip code etc.)
How do they do this?
By looking at [...]
People aren’t just searching for myspace, ebay, youtube and craigslist
Published by September 21st, 2007 in Google and Keywords. 2 CommentsThe top 10 searched for terms last month on Google were: myspace, myspace.com, ebay, www.myspace.com, youtube, craigslist, mapquest, yahoo, facebook and myspace layouts.
Despite those terms being the most searched for, a few months ago, Google’s VP of Engineering - Udi Manber gave a presentation at Supernova where he said 20 - 25% of the [...]
According to Trellian, http://www.keyworddiscovery.com/ over 80% of all online transactions begin with a keyword search.
If you want your website to rank well and receive loads of targeted traffic then Keyword research is absolutely vital. Every seo campaign should begin with keyword research. You need to know what your target audience is searching for and what [...]
How to get Google’s attention if you’re a Flasher
Published by July 25th, 2007 in Keywords and Web Development. 0 CommentsGoogle isn’t a big fan of Flasher’s - and we’re not talking about seedy looking guys in Trench coats, but rather websites that are designed using Flash.
The problem is that Flash is designed to look appealing to human visitors but since search bots like Google, Yahoo! and MSN don’t have eyes, the effect is useless [...]
Are your URLs playing nicely with the Search Engines?
Published by July 17th, 2007 in Keywords and Redirects. 3 CommentsWith the increase of e-commerce, content managed sites, blogs or any other tools that require your website to utilise a database, it’s becoming a lot more common to see dynamic URLs.
If you’re not sure what a dynamic URL is, here’s an example:
http://www.google.com/search?hl=en&ie&q=search+engine
You’ll notice that there are extra characters such as &, ?, [...]
The term Long Tail was first introduced to us by Chris Anderson back in October 2004 in a Wired magazine article. The term described the type of business model used by companies such as Amazon, stating that products that are in low demand or have low sales volume can collectively make up a market [...]
