I love beer commercials! Of all the advertising I am bombarded with on a daily basis, the marketing of beer has always stood-out as a shiny beacon of wit and entertainment in an otherwise dreary ocean of uninspiring advertising material.
The interesting thing is that the reason beer commercials are so good is because legislation [...]
Archive for the 'Marketing' Category
What if you couldn’t demonstrate the product you’re advertising - A story about Beer
Published by June 4th, 2008 in Marketing and Uncategorized. 3 CommentsSometimes venturing won’t gain you anything
Published by May 30th, 2008 in Marketing and Web Development. 0 CommentsRemember the old adage - “nothing ventured, nothing gained”? I think it should be changed to: “planning is required to get the most gain from your ventures” (ok, perhaps that doesn’t quite flow as well as the original, but you get the idea).
Sure, venturing is a very crucial step and without venturing you will [...]
Web traffic - an offline example
Published by February 13th, 2008 in Marketing, Social Media and Web Development. 4 CommentsI was driving to work this-morning and on the news there was traffic congestion all over the city, and this got me thinking - what causes increased traffic.
In the off-line world, you’ll usually notice traffic increases for a number of reasons:
It could be because a particular area has become increasingly popular - the ‘cool’ place [...]
If you ever go into an Abercrombie and Fitch store it’s almost like walking into a night club with the music and the lighting, but the thing that stands-out most of all (well at least to me) is the smell. The place is filled with one of their fragrances that makes it unlike most [...]
You can’t judge a site by its Meta
Published by February 1st, 2008 in Keywords and Marketing. 0 CommentsWe all know the old adage - “you can’t judge a book by its cover” and it’s true too… but this doesn’t stop us from doing it. Every day we rely on first impressions when making a majority of our decisions - it isn’t the ‘right’ way to make choices, but unfortunately it is [...]
I fall into the category of Generation X (although some could argue that it’s more like the MTV Generation)… I work with another Gen X, a Baby Boomer and a Generation Y.
Because of this reasonably broad cross-section, it’s made me aware of how different generations purchase products and the things that motivate different age groups.
* [...]
All I want for Christmas is more traffic
Published by November 5th, 2007 in Keywords and Marketing. 1 CommentYesterday I was out shopping and every store I passed was decked-out with Christmas decorations and promoting sales for the quickly approaching festive season… and you should be doing the same for your website!
Let’s use the most recent holiday - Halloween as an example.
Janet Meiners from Marketing Pilgrim explains how Halloween is big business with [...]
How to have creative linkbait ideas
Published by November 3rd, 2007 in Link Building and Marketing. 1 CommentRecently I was reading an e-newsletter that mentioned Edward De Bono’s book “How to Have Creative Ideas” and the article was so good I thought I’d get myself a copy.
One of the many things that stood-out to me from the book was this excerpt on creativity:
too many people believe creativity is a talent with which [...]
How to make money from SEO without selling SEO services
Published by October 18th, 2007 in Marketing. 10 CommentsThere are roughly 15,000,000 Internet users in Australia which is just over 70% of our total population. 94.4% of these Internet users use search engines to find and access websites each month, yet research shows 54% of Australian business cannot easily be found in Australia’s major search engine - Google!
These statistics were re-enforced earlier today [...]
3 Ways to use offline marketing as an SEO tactic
Published by September 15th, 2007 in Marketing and SEO. 1 CommentA lot of Search Optimisers and website owners believe that SEO is purely an online discipline, but a recent study by iProspect and Jupiter Research clearly indicates that offline marketing drives online searches.
In fact, 67% of online search users are driven to search as a result of some offline channel.
This means that [...]
