A couple of months ago I had a meeting with a client who had done his Search Engine Optimisation (SEO) research - he knew what keywords were and that it was important to chose the right ones, he understood the value of links, anchor text, title tags etc.
Normally this is great because many of the [...]
Archive for the 'Social Media' Category
Web traffic - an offline example
Published by February 13th, 2008 in Marketing, Social Media and Web Development. 4 CommentsI was driving to work this-morning and on the news there was traffic congestion all over the city, and this got me thinking - what causes increased traffic.
In the off-line world, you’ll usually notice traffic increases for a number of reasons:
It could be because a particular area has become increasingly popular - the ‘cool’ place [...]
I’ve been playing a lot more with social media lately and although I have read it many times before, it never really hit-home until I had personally experienced it. SEO, Social Media (and unfortunately most things in this world) is very-much a popularity contest.
Celebrity Endorsement
Most major companies will pay good money to have celebrities [...]
As I was flicking through the lifestyle section of my weekend newspaper, I noticed an article titled Get Ready For Love. The first paragraph read:
Have you been blaming your non-existent love life on commitment phobics, obsessive types, or the fact that you just haven’t met “the one” - when it could just be that [...]
7 Reasons To Embrace Social Media
Published by September 10th, 2007 in Blogging and Social Media. 0 CommentsHave you ever been talking with a prospect and 5 minutes after the conversation ended, you thought to yourself - “I should have mentioned ….. ” or you think of a humorous comment or something else relevant that would have helped leave a good impression.
The problem is that the moment is now gone [...]
Link building - What they don’t tell you
Published by August 7th, 2007 in Link Building and Social Media. 0 CommentsWhen you read about link building one of the most important things that is constantly enforced is to write good content. When you write something that people find interesting, informative, humorous, controversial, educational or something that addresses a particular need, people are far more likely to link to you than if you have old, [...]
Last week I attended a networking event that had a guest speaker talking about Social Media and Web 2.0. The night was good but from some of the questions it became evident that there are still a lot of people who don’t know much about this, so I thought I should take the time [...]
